The PWHL — with six Canadian and US teams — brought women's professional hockey back to a sustainable, high-profile platform after the collapse of the NWHL. Upper Deck's partnership from day one meant official licensed trading cards from the inaugural season. The result is a young but genuine collector market, driven by Canadian pride in players like Marie-Philip Poulin, Sarah Nurse, and Brianne Jenner.

PWHL Card Products (2024–2026)

2023-24 Upper Deck PWHL Series 1 (Inaugural Set)

The first official PWHL licensed set — historic as inaugural products always are. Low print awareness at launch means many copies were not preserved in gem mint condition, creating genuine scarcity at PSA 10.

  • Marie-Philip Poulin Base PSA 10: $150–$350 CAD — Loan: $90–$245
  • Poulin Young Guns-style RC (if issued) PSA 10: $300–$700 CAD — Loan: $180–$490
  • Sarah Nurse Base PSA 10: $100–$250 CAD — Loan: $60–$175
  • Brianne Jenner Base PSA 10: $80–$200 CAD
  • Hannah Miller RC PSA 10: $120–$280 CAD

2024-25 Upper Deck PWHL (Season 2)

  • Marie-Philip Poulin auto /25 PSA 10: $800–$2,000 CAD — Loan: $480–$1,400
  • Poulin Silver Spectrum parallel PSA 10: $200–$500 CAD — Loan: $120–$350
  • Clara Rozier RC PSA 10 (emerging star): $100–$300 CAD

Why PWHL Cards Are Gaining Collector Traction

  • Marie-Philip Poulin — widely considered the greatest women's hockey player of her generation; her cards carry a Gretzky-like "GOAT premium" within the category
  • Canadian team dominance: Montreal, Ottawa, and Toronto teams have the most collector followings; their players have strongest domestic demand
  • Olympic crossover: PWHL players appear in Upper Deck Canadian national team products — their PWHL RCs gain legitimacy from Olympic profiles
  • Growing eBay market: PWHL card sold listings on eBay Canada have tripled since 2024 — genuine liquidity is developing

CardPawn's Position on PWHL Cards

CardPawn accepts PWHL cards as pawn loan collateral for loans above $500 CAD. Given the emerging market, we apply conservative-to-standard LTV (50-60%) to ensure accurate collateral coverage. For collections of multiple PWHL cards, portfolio bundling can help reach the minimum loan threshold. As the PWHL market matures, we anticipate moving PWHL star cards to standard LTV treatment identical to NHL cards.

Comparison: PWHL vs NHL Card Values

PWHL cards trade at roughly 10–20% of the equivalent NHL star card values — reflecting the earlier stage of market development. A Poulin auto at $1,500 compares to a McDavid auto at $15,000+. However, percentage-basis appreciation potential for PWHL leaders is significantly higher than for established NHL names — the same dynamic that made early WNBA Clark cards look cheap in hindsight.